Creative continuity
The same product story across social, display and the landing page.
HONDA
LINK | Passport / TrailSport | 2026
The idea
National ambition.
Local connection.
Your dealership can make the first impression with the ambition of a national campaign—and turn that attention into a local shopping journey.
The idea is simple: introduce the vehicle with the craft of a national campaign, then give that attention a local destination. Social and display lead into an interactive Passport experience bearing your dealership’s name. Visitors rotate the vehicle, explore features, compare trims and starting prices, then build their Passport or carry their selection to your dealership.
The landing page gives the campaign a destination you can shape around your dealership, your inventory and your offer.
The experience
Let the product
do the talking.
Rotate the Passport. Explore its details. Move from curiosity to a local inventory or offer choice. Made for terrain. Built out. Pick your Passport. The original experience supplies the campaign’s look, movement and voice.
The campaign
Built to stop
the scroll.
Adventure earns the first look. Product exploration deepens interest. A follow-up invitation brings the shopper back. Looping social films earn attention. Interactive banners invite a turn. The eblast lets shoppers choose what interests them. Each brings the same Passport story into the landing experience.
Bring interested shoppers back
From “that’s interesting”
to “that’s my Passport.”
The follow-up has a different job: make the next step easy. Pick your Passport returns shoppers to seven trims, starting prices and a clear Build yours or Get yours choice. Your dealership can then introduce the relevant offer.
Continue the same story.
Keep the vehicle, visual language and dealer identity familiar. Change the invitation from exploration to choosing.
Explore the follow-up creativeThe eblast
Keep the adventure moving.
A rotating vehicle preview and three feature choices turn the email into an invitation to explore. Each choice leads to the relevant section of the Passport landing page. The interactive browser edition lets the viewer drag the vehicle, open its feature panels and continue directly into trim shopping.
The dealer opportunity
Capture interest.
Continue with relevance.
The campaign attracts the shopper. The experience helps them express an interest. Your dealership supplies the next useful step: a vehicle in stock, a current approved offer or a conversation with your team.
A useful next step
Routes into dealer inventory, offers and inquiry journeys, configured for each dealership.
Measurable intent
A proposed measurement plan for exploration, shopping actions, inquiries and appointments.
Build this for your dealership
Give your next campaign
somewhere to go.
Start with one vehicle. LINK builds the creative, the interactive destination and the follow-up story. Your dealership supplies the local inventory, the offer and the next conversation.
Independent concept by LINK, not a commissioned Honda case study or an endorsement. This demonstration does not collect leads, enable retargeting or claim campaign results. Live dealer destinations, approved offers, consent and measurement integrations are part of a future deployment.