Email 01
Let me count the ways.
A little love. A lot of help.
Explore the email ↗LEATHERMAN
LINK | Count the Ways | 2027 Holiday Concept
HOLIDAY GIFT GIVING / 2027
A YEAR OF
REASONS
TO GIVE.
The gift you can count on.
Three holidays. Seven tools. A useful way to show someone they matter.
One tool. A year of giving.Skeletool / 07 tools
Drag the tool to change the occasion
Valentine’s Day
You are loved.
Father’s Day
This Father’s Day.
Christmas
A little helper. For your Santa.
The idea
Same tool.
Different meaning.
A useful gift means more when it feels personal. COUNT connects the Skeletool’s seven functions to three different reasons for giving: a little helper at Christmas, all the ways you love someone, and the dad you can always count on.
Each occasion has its own materials, message and interaction. Together, they demonstrate how one product can sustain a seasonal campaign without repeating the same creative.
FEB / Valentine’s Day
Let Me Count the Ways
A Valentine gift campaign built from stitched chocolate leather, hardware hearts and a personal cream-paper card. Love expressed through seven practical ways to help.
Start with a reason to give.
Social / FeedLet the story unfold.
Carousel / Swipe to exploreMotion / 12 seconds
Give the moment
some movement.
Product, imagery and type arrive in their own rhythm. Three short scenes carry the idea from attention to the gift.
Silent composited motion. The family photographs are generated concept images.
Every placement plays its part.
DisplayContinue the conversation.
EmailEmail 02
Someone sent you a little something.
Your Valentine gift preview is ready.
Explore the email ↗JUN / Father’s Day
For the person you can always count on.
A memory-led campaign that moves from the childhood garage to time together today, then gives dependable help a concrete form: seven tools in one Skeletool.
Start with a reason to give.
Social / Feed
Let the story unfold.
Carousel / Swipe to explore
Motion / 12 seconds
Give the moment
some movement.
Product, imagery and type arrive in their own rhythm. Three short scenes carry the idea from attention to the gift.
Silent composited motion. The family photographs are generated concept images.
Every placement plays its part.
Display
Continue the conversation.
EmailEmail 01
For the person you can always count on.
This Father’s Day, give him the tool he can count on.
Explore the email ↗Email 02
The memories still to make.
They all count. Here’s to more of them with Dad.
Explore the email ↗DEC / Christmas
Christmas
The holiday workbench becomes a gift idea: mixed-media craft, real lights and a Skeletool ready to help.
Start with a reason to give.
Social / Feed
Let the story unfold.
Carousel / Swipe to explore
Motion / 12 seconds
Give the moment
some movement.
Product, imagery and type arrive in their own rhythm. Three short scenes carry the idea from attention to the gift.
Silent composited motion. The family photographs are generated concept images.
Every placement plays its part.
Display
Continue the conversation.
EmailEmail 01
A little helper. For your Santa.
Seven gifts of help in one Leatherman Skeletool.
Explore the email ↗Email 02
Seven gifts of help. One Skeletool.
Count the tools. Find their next everyday helper.
Explore the email ↗The interactive placement
Put the product
to work.
Let the pliers pull back a paper corner. The Christmas offer appears with the same wood, lights and gift-tag language as the full experience.
A small interaction.
A clear next step.
Drag, tap or use the keyboard to reveal the concept offer. The product participates in the message.
Try the full Christmas experience ↗The 10% offer is demonstration copy, not a redeemable promotion.
Across the year
One connected campaign.
Three distinct moments.
- FEB
Make it personal.
Hardware hearts, stitched leather and a gift card connect practical help with personal affection.
- JUN
Make it mean something.
Shared memories turn dependable tools into a thank-you for the person who has always been there.
- DEC
Make it a little playful.
A holiday workbench, glowing lights and a gift reveal bring the little helper to life.
Build a year of possibilities
Give your product
more moments.
LINK connects the campaign, the interaction and the next useful step. Start with a product and a reason to care.
Independent concept by LINK. Not commissioned or endorsed by Leatherman. Product finishes and family imagery are creative treatments; the gift, delivery and offer previews are demonstrations. No campaign performance results are claimed.