Passport / TrailSport — campaign collection
Pavement is
optional.
The films, typography, terrain and artwork from the established Passport experience. One campaign across social, interactive display and email.
02 / Interactive display
Don’t just look.
Give it a spin.
Drag the vehicle, use the arrow keys, or select Spin. Learn more carries the shopper into the full Passport experience.
03 / The eblast
The next move
is theirs.
A moving Passport introduction and three feature choices lead to the relevant part of the landing page. The browser edition adds draggable rotation and animated feature panels.
04 / Return to shop
Pick your
Passport.
The next invitation leads directly to trim choices, starting prices and Build yours. Dealer-specific offers can follow when they are available.
01 / Motion social
Built to stop
the scroll.
Pavement is optional. Made for terrain. Built out. Source-led creative takes shoppers from the first look to choosing their Passport.
Pavement Is Optional.
1080 × 1080
Pavement Is Optional.
1080 × 1350
Pavement Is Optional.
1080 × 1920
Made For Terrain.
1080 × 1080
Made For Terrain.
1080 × 1350
Made For Terrain.
1080 × 1920
Built Out.
1080 × 1080
Built Out.
1080 × 1350
Built Out.
1080 × 1920