Scrooge's Close Call
How do you sell tax write-offs in December without putting the audience to sleep? You summon a literary legend.
For a major automotive fleet provider, we used AI synthesis to resurrect Ebenezer Scrooge, bypassing the need for actors, costumes, or period sets.
Your Merch
We utilize your existing captured content to have new creative worlds interact with your business.
Yourself
The Challenge
Deliver a high-concept holiday spot on a local TV budget, with a tight 2-week turnaround. Traditional production would have cost 3x the budget.
The Solution
We utilized Generative AI to create the 19th-century London environment and integrate the character and merchandise seamlessly. This allowed for a cinematic look that defies the production spend.
Merch Views Spiked
People aren't just looking at the home page. Views for Silverados are up, and "New Chevy Silverado 2500HD" views spiked by 43.7%.
Massive User Growth
Hit 42,000 active users in just the first 9 days of December, which is a 42.7% increase over November.
Proof of Aggression
We didn't just get more clicks; we drove a 281% increase in engaged sessions through paid search.
Keeping It Real.
Instead of a costly reshoot, we utilized previously shot video assets. By tracking original camera movements and lighting data from standard b-roll, we seamlessly swapped the actor for our digital Scrooge.
This approach allows brands to revitalize archived footage into entirely new campaigns without the footprint of a physical production.
