How do you sell tax write-offs in December without putting the audience to sleep? You summon a literary legend.
For a major automotive fleet provider, we used AI synthesis to resurrect Ebenezer Scrooge—bypassing the need for actors, costumes, or period sets.
THE SHIFT
The Challenge
Deliver a high-concept holiday spot on a local TV budget, with a tight 2-week turnaround. Traditional production would have cost 3x the budget.
The Solution
We utilized Generative AI to create the 19th-century London environment and integrate the character and merchandise seamlessly. This allowed for a cinematic look that defies the production spend.
KEEPING IT REAL.
We blend real-world production with AI to rewrite reality.
Instead of a costly reshoot, we utilized previously shot video assets. By tracking original camera movements and lighting data from standard b-roll, we seamlessly swapped the actor for our digital Scrooge.
This approach allows brands to revitalize archived footage into entirely new campaigns without the footprint of a physical production.
- Camera Tracking & Matchmove
- AI Character Rigging
- Seamless Plate Composition
// PRODUCTION ARTIFACTS
