STIHL
It’s time to get after it.
A hanging sign. A pull of the chain. A chainsaw you can turn in your hands.
It’s a STIHL Event brings the offer into an interactive product scene. Pull the chain to light it up, rotate the saw, and explore its features. The experience moves from cutting wood to caring for the yard, then helps visitors choose a tool for the work ahead.
Explore the STIHL experienceStart with the work.
Pick the right tool.
Cut. Mow. Trim. Clear. Four choices connect the task to a product and its event offer. The same supplied product imagery and selection order carry through the landing page, display creative and email.
Explore the tool finderTwo ways in.
One connected campaign.
The event banners lead with the offer. The tool-finder banners start with the job. Both connect to one landing page and one combined eblast. A visitor’s tool choice carries into a matching event-offer preview.
The funnel demo shows how Cut, Mow, Trim and Clear could each receive a relevant follow-up. It demonstrates the creative journey; advertising audiences and tracking are not activated.
Explore the campaign funnelOne idea. Every touchpoint.
Static and interactive display, social artwork and an offer-led eblast share the event sign, STIHL typography and orange product world. The email pairs a glowing-sign animation with the four tool choices and links into the interactive experience.
Built as a campaign concept.
The creative was developed through Style Creator and rendered through DAAB. The supplied offer direction is $50 off the MS 261 chainsaw, $100 off the RMA 348 mower, and $199, reduced from $229, for the FSA 50 trimmer and BGA 50 blower.
Independent campaign concept. Offers are supplied creative direction, not a verified live promotion. Final selling prices where unspecified, product eligibility, dates and terms remain to be confirmed. No campaign performance results are claimed.