Discount Tire

LINK | Pit Stop Arcade | 2026

Independent concept · Playable prototype

Project Type
Experiences
Case Study
Play while you wait
Deliverables
Games, Rewards, Creative
The invitation, in 28 seconds.Lobby film · Sound on for the full experience
01 / The opportunity

A little wait.
A whole lot of play.

Nobody comes to a tire shop for the waiting room.

But that time is part of the customer experience. What if a necessary pause became a small, unexpected pleasure?

Pit Stop Arcade turns the customer’s phone into a pocket-sized escape: quick games, charming characters and the chance to earn a little something for a future visit. The service stays the focus. The wait gets a better story.

Step inside the arcade
02 / The experience

Five games.
One unmistakable world.

Painted scenery. Rubber-hose characters. Playful sound. Each game has its own rhythm, held together by a nostalgic cartoon style and one very expressive tire. Built for a phone browser, with touch controls and no app to download.

03 / The invitation

You can’t play
what you don’t notice.

The launch lives where the wait happens. A table tent gives customers a clear next step. A lobby film brings the world to life. A character on a team shirt turns staff into a friendly conversation starter.

Pit Stop Arcade table-tent concept on a waiting-room table
At the tableA scan-to-play invitation, within easy reach.
Fictional store employees modeling tire-character T-shirt concepts
On the teamA wearable character, and an easy way to introduce the arcade.

Concept mockups with fictional staff. QR artwork is illustrative; a store launch would use a live, location-specific destination.

  1. 01NoticeSee it in the lobby.
  2. 02ScanOpen the arcade.
  3. 03PlayPick a quick game.
  4. 04CelebrateChoose a reward.
  5. 05ReturnBring the perk back.
04 / Beyond the game

A small win.
A reason to come back.

Prefilled example winner’s email, round sample reward and a separate LINK project contact section
See an example of the winner’s email. No win or sign-up required.

The reward comes after the fun.

A winning round opens an example of the customer’s reward email. A prefilled example shows the email a customer could receive, followed by a separate invitation to start a project with LINK. In a store pilot, an approved return-visit offer could turn that happy moment into the next visit.

Relevant service offers and separately chosen marketing updates could extend the relationship, without interrupting the game.

See the winner’s email ↗
Built today: a clearly labeled demo.

The games and sample email are interactive portfolio demonstrations. There is no coupon sign-up or redeemable offer. The separate LINK inquiry form sends project inquiries to our studio. Live offers, delivery and store redemption are the next implementation step.

05 / The next step

Make the moment better.
Then measure what it makes possible.

A store pilot would test whether customers notice the invitation, start and finish a game, request an offer and return to redeem it. These are the intended outcomes—not reported results.

The bigger idea is simple: a brand can create value in the moments customers usually want to skip.

Let’s build a better customer experience

Experience preview

Open separately ↗